Whitbread Group wins at National Payroll Giving Excellence Awards with Destiny digital pen

Whitbread Group’s use of the digital pen, which is based on Anoto technology, was recognised at the awards as - innovative and creative.

In partnership with Payroll Giving in Action, Whitbread Group PLC really pushed themselves to achieve more and to be innovative, cleverly using Destiny’s digital pen to engage staff, reduce paper and increase efficiency.

Payroll Giving in Action directly contacted each of Whitbread’s site managers about the scheme to arrange fundraiser visits. Payroll Giving in Action have a nationwide team of flexible fundraisers who can visit any location to maximise uptake of the scheme. By explaining the benefits to all employees and giving them the opportunity to join, participation levels rose from 11% to 18% last year, generating over £500,000.

Payroll Giving in Action introduced Whitbread to the digital pen solution, allowing employees to sign-up to payroll giving while the PGiA representative was on site, and together with web-based applications, reduced paper. It also allowed the internal departments to process employee’s donations without manual re-entry and provided Charities Trust with secure electronic data.

“In the past”, said Jeremy Colwill director of Payroll Giving in Action, “we had to manually scan and input the forms to our database, which was very time-consuming. It took up to two weeks to get new donors onto the programme. Now, with Destiny digital pens, the data from each new form is instantly transmitted from the field to our database. This means that we can start sooner on an earlier pay run, and charities can benefit faster. Once people have made their decision they want to begin straightaway – and this helps them do it.”

“This is another outstanding testament t the versatility of our solution, we are very proud ourselves that Whitbread have been recognised with an award and even more delighted that the pen is being used for such a good cause”, said Destiny’s founder and CEO Edward Belgeonne.

Jo Rackham from Whitbread received the Best Innovative Promotional Partnership from the Rt Hon Angela Smith MP – Minister for the Third Sector.

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